on the game 5 differences online level 35 pic 3

Consumers are switching brands at unprecedented rates Visit our Consumer & Shopper Insights page Shock to loyalty 3.

Even discretionary categories such as skin care and makeup, apparel, and jewelry and accessories show expected customer growth of more than 15 percent. Categories where expected growth in online shoppers exceeds 35 percent include essentials such as over-the-counter (OTC) medicine, groceries, household supplies, and personal-care products. More interestingly, these habits seem like they’re going to stick as US consumers report an intent to shop online even after the COVID-19 crisis. Consumer intent to shop online continues to increase, especially in essentials and home-entertainment categories. A few months into COVID-19, consumer shopping online has increased significantly across many categories. Physical distancing and stay-at-home orders have forced whole consumer segments to shop differently. We’ve boiled down extensive McKinsey consumer research into ten exhibits to illustrate the trends and the consumer segments associated with each. But which of these changes will stick? We see several that are key: Anyone who has hosted a game night over video chat or ordered groceries to be delivered at home for the first time understands how profoundly the COVID-19 crisis has changed our behavior as consumers.

On the game 5 differences online level 35 pic 3